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The July “Taste of Disney+/ITVX” initiative enables Disney+ to reach 26% more UK internet viewers, while ITVX gains an additional 14%, delivering expanded exposure to each other’s flagship shows at no extra cost—covering 40% of households overall.

Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.

CTV viewership soared 46% year-over-year in H1 2025, while 68% of top advertisers increased TV ad impressions—yet 94% of those ads still reach just half of U.S. households.

The newly merged Paramount, backed by Skydance Media and RedBird Capital, aims to modernize content creation, expand global reach, and drive long-term shareholder value through innovation, scale, and a 113-year legacy.

Through this initiative, Korean leading company will select and support the development of film and scripted TV projects led by talented Asian creators.