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As churn climbs to 52% and binge viewing dominates, Hub’s latest research points to “open-loop” content strategies and discovery-first marketing as key to long-term audience engagement.

With U.S. film exports valued at $22.6 billion in 2023 and a $15.3 billion trade surplus, the proposed tariff raises major concerns across studios, unions, and international production hubs.

Marvel, Netflix, Apple TV+, and Warner among the participants of the fifth edition of the global audiovisual hub that will take place Oct 15-16, 2025.

This approval opens the path to a £2bn boost for the UK film industry. The expansion approval marks a major boost for UK economic growth, allowing Sky Studios Elstree, one of Europe’s leading production hubs, to grow to 22 stages across 65 acres for a total of 470,000 sq ft of premium stage space for filming. 

According to Hub’s Q2 2025 TV Churn Tracker, 42% of Netflix subscribers now choose the Standard With Ads plan, up from just 14% in 2023, with the model proving especially successful among older, cost-conscious viewers.