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USA: Major streamers are more likely to be the “first place” to watch TV 17 SEP 2024

Trends

USA: Major streamers are more likely to be the “first place” to watch TV

A new study by Hub Entertainment Research revealed that, after 5 years, the combined "Big 5" SVODs are more likely to be the "first stop" for 46% of viewers.
USA: 25% of SVOD users use someone else’s credentials 6 SEP 2024

Trends

USA: 25% of SVOD users use someone else’s credentials

A new research by the Hub, revealed the effects companies’ enforcement efforts appear to have had on password sharing, resulting in a modest downward trend.
All3Media International announced new adaptations for IDTV’s global format "The Traitors" 3 SEP 2024

Production

All3Media International announced new adaptations for IDTV’s global format "The Traitors"

The format will travel to Africa for the first time with Primedia Studios, media giant Primedia’s television content and distribution hub. Primedia Studios has acquired the rights to create a local version of the show for African audiences. Additionally, All3Media International has revealed a Romanian version has been commissioned by Pro TV.
USA: More than half of sports fan prefer streaming over network TV 30 AUG 2024

Trends

USA: More than half of sports fan prefer streaming over network TV

A study by Hub Entertainment Research revealed that, despite being chosen by a quarter of sports fans, traditional TV still holds a perceived edge in delivering sports content.
The social media revolution: NBC\ 22 AUG 2024

Trends

The social media revolution: NBC's winning formula for the Paris Olympics

Hub shared new data from Maverix Research and Insights’ Media Identity Graph that revealed how audiences are moving away from traditional viewing to social media and video, and how the share of aggregate watch time is shifting because of this.