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As the Official Partner of Cannes Lions 2025, Globo reinforces its commitment to promoting Brazil's creative industry worldwide, showcasing innovation, talent, and storytelling that transcend borders.

The partnership will kick off with a curated slate of titles that reflect topics such as environmental sustainability, social justice, cultural heritage, and innovation.

This year's summit, themed "The future is animated," will examine emerging industry innovations and the power of community as we navigate the evolving animation landscape.

Executives highlighted international achievements, deepened cross-industry partnerships, and presented new insights into Brazilian media trends, content innovation, and the evolving role of journalism and drama in cultural storytelling.

The CMF’s latest funding cycle prioritizes equity, innovation, and global competitiveness, with expanded support for underrepresented creators and digital media. Industry leaders say the investment is critical to sustaining Canada’s cultural and economic footprint in a shifting media landscape.