The former Moonbug executive brings deep experience in building and implementing strategies to drive engagement for leading brands through digital advertising and integration strategies.
The company CEO, Daniel Alegre, stated that this change is focused on strengthening four key priorities: integration and collaboration, content focus, solutions-based selling, and revitalizing corporate culture.
The executive will be responsible for the creative direction and content of Seven’s unscripted entertainment programs, and work closely with the Seven sales team to drive new revenue and integration opportunities.
The Spanish consulting firm will provide training to employees of the business group and consultancies to improve the integration of sustainability measures in Banijay Iberia's projects.
Herbert L. Kloiber, Chairman of the Eccho Rights Board and CEO of Eccho’s mother company Night Train Media, assuming the role on an interim basis as the overall integration of the group continues.