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Premiering in 2026, the 10-part series follows 10 young chefs competing in a high-pressure kitchen under Michelin-starred chef Jean-Christophe Novelli, blending food, drama, and personal stakes in a hybrid competition-reality format.

Set to premiere on ITVX this September, the franchise has sold over 3 million toys, secured 30+ licensing deals, and expanded globally through YouTube and Roblox ahead of a new game launch in 2026.

While total external revenue rose 2% to £1.65 billion, ITV Studios grew 9% year-on-year to reach £1 billion in revenue, offsetting a 9% drop in total advertising revenue and flat performance from digital platform ITVX.

Landmark agreement expands Disney+ and ITVX audiences in the UK. First-of-its-kind agreement puts acclaimed British and global hits on both platforms from 16 July.

Produced by South Shore and co-funded by M&S Food, the six-part cooking competition will air this summer in primetime on ITV1, ITVX, STV, and STV Player. Worldwide distribution for 'Cooking With The Stars' is managed by ITV Studios.