ITVX Premiered the series in the UK. Additional deals have been made with Warner Brothers Discovery For Southeast Asia, Senyu for China, Genial Media for Spain, and NRK for Norway.
The reality entertainment series, produced by creators Tuesday’s Child who also retain the rights to produce the format in the US, will launch on ITV1 and ITVX in 2024.
The 10-part, first season of the title has been acquired by ITV's ITVX for the UK, Stan Entertainment's Stan in Australia, and TVNZ in New Zealand, among various others.
Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion Entertainment, the new version of the format will air on ITV2 and ITVX in the new year.