"Grizzy & The Lemmings" and "Mystery Lane" are among HARI’s most recognized series, while the company is also working on "The Weasy Family" and has recently greenlighted "Baby Lemmings." Sophie "Kido" Prigent shares the studio’s latest plans for these IPs.
The animated series grows licensing programme to engage with consumers across major retail, fashion and food chains. The series will have its fourth season in Q3 this year.
Sophie "Kido" Prigent, Head of Distribution at HARI, explains the strategy behind popular IPs like "Grizzy and The Lemmings" and "Mystery Lane" and reveals the new projects for this year.