Already launched on MBC’s leading digital platform Shahid, this summer Bing will premiere on linear channel MBC3, and will also be available in US English and French.
The bundled subscription offers over 21% in savings compared to individual plans and integrates Shahid, Netflix, and MBC's 17 linear channels into a single regional platform, starting in Saudi Arabia.
In the UK, kids' programming fuels two major daily viewing peaks—accounting for over 10% of linear TV viewership at 8 AM—and boosts total reach for platforms during low adult engagement hours.
The agreement covers the technical distribution of all SPI channels in Europe, as well as the distribution of 14 linear TV channels and the SVOD service from SPI.