"Bing"
Acamar Films announces a new landmark partnership with MBC Group to introduce "Bing" to 380 million people across the Arab world, where young children meet their early development milestones by learning to speak Arabic. Already launched on Shahid, MBC’s leading digital platform, this summer the hit animated series will premiere on linear channel MBC3, and will also be available in US English and French.
This partnership marks the first time Bing’s specially developed stories - designed to support healthy child development and to build emotional resilience - will be fully localised in the region, including Arabic-language content alongside a wide range of books, toys, consumer products, and experiential events.
Ashraf Younis, M.Ed., Director of MBC3: “We are delighted to premiere 'Bing', which continues our deep commitment to providing high-quality entertainment across traditional broadcasting and digital platforms in the MENA region for our youngest audiences. We also look forward to creating further engaging experiences, from toys and games to experiential events for families to enjoy together”.
Mikael Shields, CEO of Acamar Films & Producer of Bing: “We have such respect for all that Ashraf and the MBC team have achieved over many years, in building the best media offering for younger children and their families in the region. This is an important strategic move in our long-term global expansion for 'Bing', and we’re delighted to be launching in Arabic, across all areas of media, licensing, publishing and consumer products in the MENA region in our new partnership with MBC”.
This new partnership was led and negotiated by Jiella Esmat, CEO of 8 Lions Entertainment, in collaboration with Ignacio (Iñaki) Orive Martin and Antonio Fernandez Alcaraz of Brands & Rights 360, alongside Acamar Films.
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