Acamar seals its first international zoo partnership for "Bing" in the Netherlands

Acamar Films has signed its first international Zoo deal with Diergaarde Blijdorp (Rotterdam) for hit series "Bing". Between 3rd April until 12th May 2024, families can follow a bespoke activity trail around the Zoo featuring characters from the hit series, designed to encourage young children to enjoy the outdoors and learn about many of the wonderful animals.

On special days during the event programme, Bingsters will also be able to meet Bing and Flop with costume character meet and greet appearances and enjoy scheduled storytime sessions delivered by Acamar Films’ long-standing partner Veldkamp Producties. "Bing" merchandise will also be available in the onsite gift shop during the activation.

“Working closely with zoos to create a programme designed specifically for pre-schoolers to discover and explore the wonders of the animal world has meant that our event programmes across the UK have been tremendously popular,” said Kirsty Southgate, Director of Experiential and Promotions. “That we are able to expand these successful programmes to our Dutch audience demonstrates the continued vitality of 'Bing' and the way in which we can adapt our licensed offering across audiences and territories. With their inspirational experiences and aim to educate new generations about wildlife conservation, Diergaarde Blijdorp (Rotterdam Zoo) is the perfect place to bring this activation to.”

“To be able to bring Bing and Flop to our Zoo for the first partnership of this kind is very exciting. 'Bing' is extremely popular in the Netherlands so we know that our visitors will love exploring with 'Bing' to learn more about our mission to bring nature back to life,” said Carolien Ottjes, Manager Marketing & Partnerships from Diergaarde Blijdorp.

Acamar Films has partnered with several UK Zoo and conservation organisations to date including London Zoo, Chester Zoo and most recently Paignton and Newquay Zoos, as well as the first nationwide activation with WWT, the charity for wetlands and wildlife which is set to begin on 23rd March 2024.

In the Netherlands, the highly successful "Bing’s Birthday" theatre show is currently in its third season. A brand-new production will tour theatres in the Netherlands and Belgium from September 2024.