Acamar Films reaches new publishing deals for "Bing" in the UK and Italy

Acamar Films has closed a series of new publishing deals, head of Bing's debut at the Cheltenham Literature Festival. These new partnerships across the UK and Italy mark a significant expansion for Bing’s presence in the audio and publishing space, offering young audiences more opportunities to experience their favourite character beyond the screen.

Acamar Films has secured three exciting new partnerships to bring Bing stories to life across multiple formats, perfect for pre-schoolers and their families. One of them is with Little Brother Books that will allow Bing fans in the UK to enjoy a new 2025 annual in board book format with an easy cut-out carry handle (perfect for little hands), packed with fun learning activities focused on ABCs and 123s. Available at retail from September 2024, this annual is designed to engage pre-schoolers through playful learning.

In November 2024, the first Voxblocks Bing audiobook will launch in the UK with Bing’s Playtime Stories and Songs collection, offering a screen-free, easy-to-use audiobook experience.

From October 2024, young Italian audiences can enjoy Bing audio stories through a new partnership with Faba. "Un Giorno con Bing" features six stories and two songs that take children on an audio journey through Bing’s day. Coming in Spring 2025, "Buonanotte Bing" will offer bedtime stories along with a soothing soundtrack, perfect for helping little ones wind down for sleep.

NEW HORIZONS
For the very first time, "Bing" will feature at Cheltenham Literature Festival (4-13 October). Throughout the event, HarperCollins Children’s Books, Bing's master publishing partner, is hosting a Bing character activity trail in the Wild Woods area. This activity invites families to explore and engage with Bing's world, bringing the character to life beyond the page.

Heather Crossley, Director of Publishing at Acamar Films, said, "We’re delighted to welcome new publishing partners as we continue to expand Bing’s off-screen presence. It’s also wonderful to debut 'Bing' at the Cheltenham Literature Festival, in partnership with HarperCollins Children’s Books, featuring a host of interactive events that bring 'Bing' to life and create lasting memories for Bingsters and their families. Our aim has always been to enrich children’s lives with meaningful content, and these new partnerships and activities help us do just that.”