"Bing" to be part of NSPCC’s Childhood Day campaign for a third consecutive year

"Bing" producer and distributor Acamar Films to be partnering with the NSPCC for the third consecutive year for Childhood Day, the fundraising event to raise crucial funds to protect children. On 7 June 2024, nursery and school children across the UK will be getting together to celebrate childhood and raise money for the NSPCC.

"Bing" will take part in the NSPCC’s Childhood Day Mile, encouraging nurseries, children and their families to move a mile any way they like, to help support the NSPCC’s vital work. Participants will raise money to keep children across the UK safe. The NSPCC’s theme for this year’s Childhood Day is ‘Play your Part’ and Bing is there to help even little legs to move their mile by doing it as a team in a relay.

“We are thrilled to be partnering again with Bing for Childhood Day” said Katie Fudge, Schools Fundraising Development Manager at the NSPCC. “Bing’s dedication to early childhood development makes it the perfect partner for Childhood Day.”

The NSPCC’s Childhood Day campaign will target 10,000 nurseries and early years practitioners around the UK, including email marketing, radio, paid influencer marketing and regional press.

Katie Rollings, Chief Licensing Officer at Acamar Films said “'Bing' tells the small stories that make up those first experiences and shape our children’s understanding of the world and their potential within it. Childhood Day is a wonderful opportunity to come together, celebrate childhood and make a difference to children’s lives in the UK.”