Nielsen’s October 2024 report of The Gauge™ revealed sports and scripted dramas lifted broadcast to its third consecutive month of growth and largest share of TV since January.
It provides insights into content across the industry’s leading SVOD services. Annual State of Play report expands on Data Hub findings, dives deep into Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ content
"Perfect Playlist" musical drama garnered a 11.4% rating, while "Forever Young" inspirational drama got a 12.4% rating, based on Nielsen NUTAM TV Household Ratings data.
According to Nielsen’s The Gauge, the Summer Olympics drive increases for broadcast and streaming, with Peacock up 33%. Streaming hits 41.4% of TV, the largest share for any viewing format in The Gauge’s history.