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The exec will lead Gracenote in continuing its accelerated growth and driving product development as Nielsen continues to advance its Convergent TV strategy. As part of this transition, Sujit Dasmunshi will assume the role of Chief Operating Officer for Gracenote and will continue to play a critical role in growing the business.

Based on Nielsen NUTAM TV Household Ratings data, the pilot episode garnered a 12.1% rating, or an audience share of 34.9%.

Nielsen reported that May marked record highs for streaming’s share of TV usage, as the category accounted for 38.8% of TV, with the Kentucky Derby on NBC as tops broadcast telecasts, and “Bridgerton" on Netflix led streaming with 5.5 billion viewing minutes.

The labor union will apply Nielsen’s Streaming Content Ratings service to its forecasting and enforcement efforts around the new terms of the streaming bonus provisions of the 2023 TV/Theatrical Contract.

According to a study conducted by Nielsen, seventy percent of Black audiences who identify as part of the LGBTQ+ community believe they are misrepresented in media, while 81% of Afro Latinos feel misrepresented.