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USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025 21 MAY 2025

Markets

USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025

Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.
Sweden: Sharp increase in ad-tier streaming subscriptions 29 APR 2025

Markets

Sweden: Sharp increase in ad-tier streaming subscriptions

Over the past 12 months, more than two million new subscriptions have been added to the market, representing just over 30% growth. In total, Swedish households now have over nine million streaming subscriptions.
France's Mélanie Laurent to star in yes Studios' "Fauda" new season 14 APR 2025

Production

France's Mélanie Laurent to star in yes Studios' "Fauda" new season

She will feature in seven of the nine episodes in the upcoming season 5, alongside Lior Raz. The series is produced by yes TV and L. Benasuly Productions for yes TV.
WTFN partnered with Nine to launch new FAST and VOD channel 31 MAR 2025

Deals

WTFN partnered with Nine to launch new FAST and VOD channel

The new channel, Real Emergency, will launch on 9Now in Australia in Q2 and will also be distributed to major FAST platforms worldwide. WTFN’s Radar also announced the launch of a new VOD partnership with Canada’s Omnifilm Entertainment for its hit series "Jade Fever."
Nine made strategic restructure and leadership appointments to drive digital growth 20 MAR 2025

Corporate Moves

Nine made strategic restructure and leadership appointments to drive digital growth

The Consumer Division will focus on delivering world-class products across Streaming and Publishing, while the Enterprise Division will focus on data leadership and developing solutions to support Nine’s broader business goals.