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Non-English content up 24% in English-speaking markets 30 JUL 2024

Trends

Non-English content up 24% in English-speaking markets

A new report from Ampere Analysis highlighted a rise in consumer willingness to watch international content, allowing streamers to commission more cost-efficiently and still satisfy the audience's appetite for new content.
Global audiences demand more non-English content 1 MAR 2024

Data

Global audiences demand more non-English content

Within the MENA region, the demand for non-English content accounts for over 50% of the total demand, showcasing a remarkable shift in viewer preferences.
Prime Video achieves global success with its non-English originals 21 JUN 2023

Streaming

Prime Video achieves global success with its non-English originals

Prime Video’s most recent international Original title launches, feature films “My Fault” and “Medellin,” became the biggest travelling non-English language local Original titles in the streamer’s history.
Imagen Netflix alcanzó los 139 millones de usuarios en todo el mundo 9 DEC 2022

Streaming

Netflix’s ad-tier: Markets with more local Originals see a smaller discount

According to Ampere Analysis data, there was a negative correlation between the volume of upcoming Netflix Originals and the level of discount Netflix is offering for subscriptions to its new ad-funded tier in non-English speaking markets.
Netflix to produce a second season for Spanish series "Welcome To Eden" 26 MAY 2022

Streaming

Netflix to produce a second season for Spanish series "Welcome To Eden"

The first season of the series, developed by Carlos Torres and Nona Sobo, still forms part of Netflix's global Top 10 list for non-English TV, and has garnered 116,970,000 hours of viewing time.