A new report from Ampere Analysis highlighted a rise in consumer willingness to watch international content, allowing streamers to commission more cost-efficiently and still satisfy the audience's appetite for new content.
Within the MENA region, the demand for non-English content accounts for over 50% of the total demand, showcasing a remarkable shift in viewer preferences.
Prime Video’s most recent international Original title launches, feature films “My Fault” and “Medellin,” became the biggest travelling non-English language local Original titles in the streamer’s history.
According to Ampere Analysis data, there was a negative correlation between the volume of upcoming Netflix Originals and the level of discount Netflix is offering for subscriptions to its new ad-funded tier in non-English speaking markets.
The first season of the series, developed by Carlos Torres and Nona Sobo, still forms part of Netflix's global Top 10 list for non-English TV, and has garnered 116,970,000 hours of viewing time.