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Data from DSCC revealed global TV shipments increased 3% YoY in the quarter, following three consecutive quarters of declines. Samsung maintained its position as the top brand but its share decreased to the lowest point since at least 2021.

A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).

BBC Drama will debut on Samsung TV Plus in MENA featuring 1950s drama, "Call The Midwife", light-crime drama set in the Caribbean, "Death in Paradise" and family drama, "The Durrells". Also available as a FAST channel on Samsung TV Plus is popular British motoring series, "Top Gear", which will be available in MENA, Italy, France, Germany, Spain, Norway, Sweden and Denmark.

The new fully localized 24/7 linear FAST channel is available in Europe, LATAM, and APAC and brings vehicle-themed preschool content to young audiences and their co-viewing families.

The rollout will be in a move that expands the iconic brand to free ad-supported services worldwide for the first time. The title will launch on Samsung TV Plus in the coming weeks, before rolling out on LG Channels, Plex, Rakuten TV and TCL across 29 territories this summer including the UK, US, Canada, Australia, New Zealand, as well as South Korea, India, France, Italy, Spain, Brazil and Mexico.