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With vertical episodes as short as one minute, global services like TelevisaUnivision’s ViX MicrO and Asia’s iQIYI are seeing surging engagement, while platforms like Reel Short boast over 450 titles in Mexico alone and dedicated microdrama apps surpass one million downloads.

The longtime executive expands her remit to oversee the group's strategic relationships with on-screen and creative talent, reinforcing Canal+’s historic role as a launchpad for careers.

The partnership will see popular ITV Studios shows, beginning with much-loved episodes and compilations of "The Graham Norton Show," as well as VICE Studios’ series "I Was a Teenage Felon" and "Dead Set on Life," become available to Spotify users.

Raia will oversee global consumer products, brand partnerships, retail development, and product innovation across BBC Studios’ portfolio, including “Bluey,” “Doctor Who,” and “BBC Earth.”

In her new role, Irini will be responsible for overseeing Rabbit’s international sales across Western and Southern Europe, stepping in for SVP International Jonathan Tuovinen during his parental leave.