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Over 60% of the global online population now watches short-form content daily—surpassing broadcast TV (47%), long-form streaming services (46%), and gaming (34%)—thanks to algorithm-driven platforms across all age groups.

The channel, built around the legendary Music Box archive, showcases rare, digitally-restored music interviews and performances from the 1980s and 1990s.

The TV and film distribution and international financing company Norse Key Studios Ltd specialises in international sales of unscripted formats and documentaries, kids & youth programmes, scripted drama and comedy series, feature films, and music and performing arts IP.

Banijay Entertainment’s branded division aligns with brand production specialists to drive premium branded storytelling. And So Production specialises in commercials, films, and fashion shoots across the UK and France. Its recent clients include luxury French footwear brand Manfield.

As part of the partnership, ProTV will air 1,250 hours per year of TelevisaUnivision's globally acclaimed telenovelas on Acasă, ProTV's drama channel operated by Central European Media Enterprises.