Futuresource forecasts that SVoD spending will rise by 6% in 2025, making up approximately 40% of the total market value. Subscription stacking remains common, with UK households holding over 52 million subscriptions—a 12 million increase since 2020.
The solution will measure campaign performance across both on-demand digital ecosystems (video-sharing platforms, SVOD, streaming services) and linear television, addressing the needs of advertisers, agencies, and publishers.
Futuresource Consulting forecasts India’s video entertainment sector will grow modestly, at a CAGR of around 1%, reaching INR781.5 billion by the end of the 2025 to 2029 period.
The whole season will feature a new 10-episode set to debut September 5 on Hulu and pocket.watch’s SVOD Ryan and Friends Plus, followed by Roku Channel, and MLB’s owned-and-operated platforms.
According to Antenna’s Q3 2025 State of Subscriptions report, Specialty SVOD subscriptions grew 12% YoY by mid-2025, down from 22% the previous year, showing a maturing but still vital segment