According to the European Audiovisual Observatory, series account for nearly four times the viewing time of films on SVOD platforms, underscoring evolving audience preferences and strategic implications for content providers.
Produced by South Shore and co-funded by M&S Food, the six-part cooking competition will air this summer in primetime on ITV1, ITVX, STV, and STV Player. Worldwide distribution for 'Cooking With The Stars' is managed by ITV Studios.