With over 50% of global Netflix members watching anime, the genre is reaching more audiences around the world than ever before. This growth reflects anime’s unique ability to connect with viewers across cultures and languages, making it one of the fastest-growing genres on the platform. Netflix is committed to nurturing this expanding global community by offering a diverse slate of anime titles that appeal to every type of fan.
That was clear at the recent Anime Expo 2025, where the company previewed its upcoming slate. Netflix is building a home for every kind of anime fan, from the curious newcomer to the lifelong superfan. In 2024 alone, anime was viewed over 1 billion times on Netflix, with viewership tripling over the past five years.
But anime's momentum isn’t just about numbers. It’s about connection. Wherever you are in the world, like all Netflix originals, the latest anime titles launch simultaneously across the globe with dubbed audio and audio descriptions included in up to 33 languages. In fact, 80-90% of our members watch dubbed anime. This unprecedented global access breaks down barriers, creating new fans worldwide and giving stories the long runway they need to grow.
Anime already boasts a passionate international fanbase, and we’re helping it reach even more people by offering a centralized home. Japanese content is the world's second most-watched non-English content, with anime as a major driver.
Anime fans on Netflix are showing up and staying — whether it’s "Sakamoto Days" ranking in the top 10 for weeks across countries like the US, France, and Germany, or the breakout success of the live-action "One Piece," which nearly doubled US sales of the manga’s first volume. We’re also seeing this passion thrive in Brazil and Mexico, expanding rapidly in India, Indonesia, and even across parts of Africa.
Netflix recognizes that no two anime fans are exactly alike. From the mystery of "The Summer Hikaru Died" to the fantasy-adventure of "Delicious in Dungeon," the stop-motion charm of "My Melody & Kuromi" to the high-octane legacy of "Gundam: Requiem for Vengeance" — we’re programming with both depth and variety to serve every taste.
In the first half of this year alone, eight anime titles made our global top 10 (non-English) list, including "The Apothecary Diaries" and "My Happy Marriage." And 2024 marked a record-breaking year, with 33 anime titles appearing on the same list — more than double the number from 2021.
Anime is a uniquely powerful medium. It is emotional, bold, and boundless in its imagination. Netflix is dedicated to providing this genre with the global stage it deserves. This involves partnering with Japan’s top creators, investing across formats, and supporting every title — from exclusive new IP to beloved legacy series — in finding and growing its audience.
Related News
