During Content Americas, Globo announced its main projects for the coming years. Famous actor Cauã Reymond opened the event and invited Angela Colla, Head of International Business and Coproductions.
Fuse Media announced the successful close of its Upfronts with double-digit growth in volume and high single-digit growth in CPMs across its full spectrum of linear and digital offerings.
During this week, the traditional Upfronts were held in New York City, and major media companies took the opportunity to show advertisers, critics and journalists their programming plans for the next TV season.
TelevisaUnivision celebrated its 2023-24 Upfront presentation at Pier 36 in New York City, spotlighting its culture-driving content and market capabilities for advertisers to connect with the fast-growing US Hispanic consumer base.
National advertising clients and partners will have the option to transact with alternative currencies across Warner Bros. Discovery’s linear portfolio for the 2023-2024 Upfront season.