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The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.

At its 2025 Upfront, TelevisaUnivision unveils new content-first strategy, expanded sports and music offerings, immersive ad formats on ViX, and exclusive partnerships with Concacaf, Bresh, and iHeartMedia.

The initiative grants top buyers early access to highly anticipated series, featuring exclusive premieres from Germany, Norway, Iceland, UK, South Korea, France, Switzerland, Luxembourg, Belgium, and Italy.

Series Mania Buyers Upfront provides buyers with exclusive access to highly anticipated series and facilitate networking opportunities with the leading distributors behind these series.

Media Dynamics released preliminary estimates in advance of its annual upfront and CPM-CPP reports, revealing TV and streaming achieved sales for $29.5 billion.