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The retail giant hopes to prioritize the company's core strength of omnichannel retail. As a part of the agreement, Vudu will continue to offer Walmart’s digital movie and TV store on Walmart’s website and NBCUniversal will merge the operations of Vudu and FandangoNow once the deal is sealed.

A deal would give NBCU ownership of Vudu's digital marketplace for movies and television shows. Vudu also offers free, ad-supported video service.