Netflix’s ad-supported tier now reaches 94 million users across 40 countries, accounting for over 40% of new sign-ups in available markets. The platform also partners with 20+ third-party firms to enhance ad measurement and transparency.
According to data from Stocklytics.com, Netflix has added over $103 billion to its stock value year-to-date, marking its strongest five-month gain in absolute dollar terms over the past decade. The company ended 2024 with a record-breaking $39 billion revenue and a whopping 41 million new subscribers, more than in 2022 and 2023 combined.
The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.
At its 2025 Upfront, TelevisaUnivision unveils new content-first strategy, expanded sports and music offerings, immersive ad formats on ViX, and exclusive partnerships with Concacaf, Bresh, and iHeartMedia.
Creators and showrunners Leonardo Padrón and José Ignacio Valenzuela will feature a session to discuss the shifting role of content creators in today’s global TV and streaming industry.