Streaming now accounts for nearly a quarter of total usage among OTT capable homes, an increase from 2020's 21%. The media food chain will have the ability to evaluate consumer aspects like age, gender, ethnicity and territory.
Although the company will continue to exhibit the films theatrically worldwide, it will add an exclusive one-month access period on the HBO Max streaming platform in the United States, concurrent with the film’s domestic release.
Lightbox's first theatrical release documentary about Princess Diana is set to debut in cinemas worldwide in the summer of 2022 to mark the 25th anniversary of her death.
The company continues to boost its distribution division catalogue, signing a new deal to manage the Latin America broadcast sales of Impacto Cine, including a quality catalogue of over 60 titles after their theatrical release.