Fifth Season’s SVP Sales, Americas, Travis Webb, who spearheads sales activity for the company’s scripted and unscripted content in the United States, Canada, and Latin America, details Fifth Season’s offer and explains its strategy.
The latest 2023 results of Hub’s semi-annual “TV Advertising: Fact vs. Fiction” survey clearly show the trend of consumers opting for ads is not abating.
Across the Samsung Universe, 97% of viewers stream content. And yet, the majority of households (70%) watch both linear and streaming, according to a new report published by Samsung Ads.