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26 JUL 2024
Deals
Cineflix Rights closes multiple UK deals for scripted and factual content
The agreements were a combination of newer factual shows and new seasons of returning brands. Some of the buyers were Paramount+, A+E Network’s Crime+Investigation, Sky, and Channel 4.
22 JUL 2024
Trends
USA: 62% of adults engage with video games
The 2024 report underscores gaming's popularity and highlights valuable cross-platform advertising opportunities for brands and publishers.
17 JUL 2024
Corporate Moves
Banijay Media Germany expanded its Branded Entertainment unit
The company unveiled the hiring of Alex Aussem, Christoph von Hunnius and Andreas Wolf as Creative Director, Client Service Director and Creative Digital Director, respectively.
12 JUL 2024
Streaming
Wales' Tafwyl festival to be broadcasted on S4C
The festival, to be celebrated in Cardiff between July 12 and 14, will be broadcasted on Lŵp, S4C’s music brand, and replicated on S4C Clic and social media.
8 JUL 2024
Content
Patricia Louro & Raquel Nunes: “Brands increasingly want to communicate more directly to their audiences"
Patricia Louro, Executive Producer, and Raquel Nunes, Content Director, from Endemol Shine Portugal, talked with Señal News about the new trends in branded content in Portugal.