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Delorenzo's role will be similar to Amazon Video Sports Content position. Apple's decision to appoint him has not been confirmed by the company, but corroborates with previous reports about Apple investing in live sports for its Apple TV+ streaming service.

The services captured a significant market share for video streaming. Three in ten broadband households have reported an increase in their time of online video service usage as a result of the Covid-19 pandemic, which contributes to the growth.

The company refrained from acquiring a content back catalog, and relied on its media partners instead. The company’s latest TV app, which launched last year, has built-in subscription capabilities, resulting in USD 13.3 billion or about 23% of its revenue last quarter.

The entertainment giants had lowered the bit rate by 25% so as not to overload the network during the lockdown.

The streaming service will be integrated with the Apple TV app, through which customers can watch more than 7,500 hours worth of shows, movies, and on-demand programming for free, or purchase Peacock Premium, which features more than 15,000 hours worth of content, for USD 4.99 a month.