The initial roll-out sees free, ad-supported and SVOD apps for "Leo the Wildlife Ranger" and "Counting with Paula" launch globally with Roku, Android TV and Amazon Fire TV.
The two-tier service will include a free AVOD product, ViX, launching on March 31, with 100 EPG channels and vast-content VOD experience; and also a SVOD option, ViX+, with premium content, set to launch in the second half of 2022.
During 2021, Tiktok has had a huge global impact, and the Nordic video market is no exception. The Chinese platform is now a real challenger to several of the already-established services, both in reach and share of viewing, according to Mediavision.
Free streaming’s audience will grow larger than paid streaming in 2022, according to the study “The Stream: 2022 Audience Insights for Brands” from the Fox-owned free streaming service Tubi.