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Viaplay and NBCUniversal Global Distribution have finalized a multi-year content partnership that makes Viaplay the exclusive streaming home of DreamWorks Animation series in all five Nordic countries, the Netherlands, and Poland.

The executive arrives from Paramount (formerly ViacomCBS), where she held the position of Senior Director Entertainment, All Brands, ViacomCBS Networks International Nordics.

The drama has been sold to more than 80 territories, including the UK, France, Germany; Ireland; Nordic and Baltic regions, Poland; The Netherlands and Latin America.

The streamer's offering, featuring 11 national productions and coverage in 19 languages, has helped the games' views exceed PyeongChang 2018. Only four days after the games kicked off, linear television shares in the Nordics have also performed well.

During 2021, Tiktok has had a huge global impact, and the Nordic video market is no exception. The Chinese platform is now a real challenger to several of the already-established services, both in reach and share of viewing, according to Mediavision.