Global ad spend is set to reach US$880.9 billion this year – a rise of 8.3% or US$67.3 billion, according to WARC’s “Ad spend Outlook 2022/23: Impacts of The Economic Slowdown” report.
The recessionary economic environment and the rising cost of living could cause OTT subscriber growth to stall in 2022; become negative in 2023 before turning positive again leading up to 2026.
The program kicked off with a ViX “orange carpet” reception, in honor of TelevisaUnivision’s new streaming service, hosted by President of TelevisaUnivision & Chief Transformation Officer, Pierluigi Gazzolo.