The expansion includes the company’s decision to hire former ITV Studios, Miramax, Sky, and Fox Network Group members. Several premium titles are set to be presented at the Scripted Showcase event on 17 May.
The channel, distributed in over 82 countries across all continents, will launch lifestyle content produced by women. Its tutorials, coaching, and exercises, began debuting at the beginning of this month.
The Content Sales Deputy Manager at ATV, talked about the new drama “For My Family,” described the company’s strategy in Europe, Asia, and the CIS region, and explained why Turkish dramas are so attractive all over the world.
The new sales director is set to oversee the sales division. Elizaveta Makarova will also join the team as Sales Executive for Eastern Europe and CIS. The promotions serve as part of the company's attempt to strengthen its global brand strategies.