ARMOZA FORMATS HAS APPOINTED SALOMÉ PEILLON AS HEAD OF SALES

ITV Studios division, Armoza Formats, has appointed Salomé Peillon to the role of Head of Sales as part of its sales division expansion. She will manage the group, which will also be joined by Elizaveta Makarova as Sales Executive for Eastern Europe and CIS.

The move was announced as the company, holding over 100 formats, makes the effort to solidify its global brand strategies. Peillon joined the company’s Sales department in 2015 as Sales Executive for Latin-speaking Europe and French Canada, where she brought scripted comedy La Famiglia to new heights with adaptations in Cyprus, Greece, and Russia.

Prior to joining Armoza Formats, she worked for the International Short Film Festival, Lev Cinemas and at the French Institute as the Cultural and Audiovisual Project Manager.  “We are thrilled to grow the sales team, and moreover to base the growth on our highly capable team,” Amos Neumann, COO of Armoza Formats, said.

Makarova joined the Israel-based content creator and distributor at the end of February. Originally from St. Petersburg, Russia, Elizaveta brings her love and passion for the industry to the Armoza team. “I am confident that Salome’s drive and her expertise in the industry, as well as the new addition of Elizaveta to the Sales team, will prove invaluable to our continued growth and development,”  Neumann said.