5 OCT 2022

Mipcom 2022: Armoza to launch a new slate of content

The catalog features "Pet Detectives," "Parent Unfiltered," "The Fittiest Pensioner," and "The Extra Mile."

5 OCT 2022

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Armoza Formats has unveiled its catalog of content for this fall, set to be presented at Mipcom 2022. "We are coming to MIPCOM this year with dynamic and creative formats that addresses all members of the family – making them ideal for family viewing. Whether it’s a factual entertainment format that puts a new perspective on parenting, a reality competition that highlights a rarely celebrated group – pensioners – in a new and fun way or the real favorite family members, the pets, as we follow the emotional journey to find missing ones – we look forward to sharing these new formats with our clients, both in Cannes and our continued virtual meetings," Avi Armoza, CEO of Armoza Formats, said.

From Montreux Film, in "The Fittest Pensioner," 10 of the nation’s fittest seniors move into a home together, for a fierce competition where they will face multiple challenges. To claim the title, they will compete in both mental and physical challenges, aiming to perform their best and get a high ranking. The person with the lowest score will be up for elimination, battling it out to save their spot in the house. The format recently aired on TV2 Norway where it raised the average share by 20% and beat all other reality shows on the channel by 171%. The grand finale was a nationwide TV event, breaking a record of 43% share with the 10-39 key commercial target and generated an outstanding 3 million views on TV2’s social media pages.

In the factual entertainment format "Parents Unfiltered," after filming their lives for a week, the parents will sit together with an expert and watch each other’s home videos – the family fun and the family feuds. It will also be the first time that their children share their thoughts. The parents will support, criticize, and consult with each other as they expose the highs and lows of modern parenting.

The title will join "Pet Detectives." Developed by Armoza in collaboration with Ian Stevenson, the factual title highlilghting thousands of pets who are lost or stolen, leaving their owners devastated and with no one to turn to. The show features a team of pet- finding specialistswho  focus on the first 24-hours after a pet goes missing to try to bring them home.The format was a finalist at Armoza Formats’ annual pitch competition, Formagination, which took place at the Realscreen Summit.

From Studio Glam,  "The Extra Mile" shows 10 divorced couples with shared children as they embark on a life-changing experience in this reality competition to see who among them can let go of their past and work together to win a grand prize for their children. After moving in to a luxurious villa, the ex-couples will face their past by living together and competing in both individual and couples challenges. The title was also recently announced that Exceptional, which was launched as part of Armoza’s MIPTV slate has been nominated at this year’s Mipcom Diversify TV Awards. The scripted series is nominated in the Representation of Disability – Scripted category.