Armoza secures deals for "Song Of My Life" and renews Who's Asking" in Switzerland

Armoza Formats recently secured various deals for "Song Of My Life," and renewed studio game show "Who’s Asking?" for season 8 in Switzerland. "Song of my Life" was acquired in Belgium by production company Tivoli TV. Additionally, a third season of the hit format will air in Lithuania after the previous successful airings. The new season will launch later this week. In addition, a 5 th season of the original Finnish version has been commissioned by YLE.

Produced by Yellow Film & TV, the fourth season of "Song Of My Life" outperformed its previous seasons and peaked at 47% share and an outreach of 1.3 million viewers. A special episode aired internationally, in which the popular show utilized its vast platform to raise awareness towards a greater cause as they honored the people of Ukraine. “’Song of my Life’ is a heart-warming show that puts the focus on the power and universality of music," Elizaveta Makarova, Sales Executive for CEE, CIS & Latin Europe at Armoza Formats, said. "We are proud of the continued success of the format worldwide due to its unique combination of musical performances, guessing game and the innovative way it allows audiences to learn about their favorite celebrities on a deeper level. We look forward to seeing these new seasons and adaptations.”

"Who's Asking" will begin airing an 8 th season of over 200 episodes in Switzerland on RTS.  The popular game show is also currently airing successfully in Cyprus where it increased the channel’s slot average by almost 300% and performed with a record-breaking 12.5% market share! 60 more episodes have been commissioned by CYBC. "‘We have seen an increase in the need for affordable high-volume game shows that are not necessarily trivia based and ‘Who’s Asking?’ fits this perfectly," Adva Avichzer, Head of Sales at Armoza Formats said. "It is a fantastic option for those looking to fill this brief and its continued success around the world proves that the format works, and works well. If you are looking for an engaging show for the entire nation, no matter the age, then this format is for you.”

Created by Igal Shilon, Harel Josefson, Guy Wasserman and United Studios of Israel, "Who’s Asking?" is a game show requires participants to answer questions. Instead of picking the type of questions to be asked, the 2 pairs of contestants must select an “asker” from the faces on the screen in front of them. In a game show where looks do matter, the contestants must follow their intuition to compete for the grand prize.  

"In Song of my Life" discovers the music that has changed the lives of your favorite celebrities. 4 famous contestants will bring their one unforgettable song to the competition. The catch – no one knows whose song is whose. After each song has been performed live, the celebrities must try to uncover which of them is connected to it. As they analyze each other and the reactions to the performance, the players will do everything so as not to be exposed. And when the episode’s final notes have been played, the celebrities and the audience will learn the touching, fun and emotional stories behind each star’s song of their life.