Mipcom 2022: Armoza adds "The Fittest Pensioners" to its format slate

Armoza Formats, part of ITV Studios will launch the new reality competition format "The Fittest Pensioner" in MIPCOM. The program, produced by Montreux Film, celebrates each territory’s fittest seniors.

The format originally aired on TV2 in Norway this summer and boosted TV2's average share by 20% and beating all other reality shows on TV2 by 171%. The viewership grew steadily every week, reaching the highest shares and TCR this summer! The grand finale was a nationwide TV event, breaking a record of 43% share with the 10-39 key commercial target!

"The Fittest Pensioner" proved to be ideal for "family viewing", with young and seniors alike hooked on all platforms – 3 million people engaged with the show on TV2’s social media.

In "The Fittest Pensioner" (60’), 10 of the nation’s fittest seniors move into a home together, for a fierce competition where they will face multiple challenges. To claim the title, they will compete in both mental and physical challenges, aiming to perform their best and get a high ranking.

Amos Neumann, COO of Armoza Formats,“We are thrilled to bring to the market a brand new reality competition, which puts at the center the most unlikely participants - the older generation - in a heartwarming, fun and yet competitive way. We are honored to work with Montreux Film on the exciting format, that shows us all over again, that age is just a number.”