The show debuted Sunday, August 21, to the largest audience for any new original series in HBO history. The first episode has now been seen by over 20 million viewers across linear, On Demand, and HBO Max platforms in the U.S.
Over 70% of Canadians between the ages of 18 and 44 do not currently subscribe to linear TV, have reduced services, or plan to cut the cord in the next year, according to data from The Trade Desk and YouGov.
TelevisaUnivision has appointed Guillermo Borensztein as SVP of International Content Licensing and Co-Production. He will lead content licensing efforts internationally, as well as drive co-production deals for linear and streaming original content.
Across all the markets covered by Omdia’s latest study, average total daily viewing time reached 362 minutes per person per day in 2021 (6 hours and 2 minutes), down 0.5% on last year.