BBC Studios will launch BBC Nordic and BBC Nordic+, an enhanced linear channel and dedicated on-demand service for Norwegian, Swedish, Danish, Finnish and Icelandic viewers from April 17, 2023. Linear channel BBC Nordic brings together the very best of BBC Brit and BBC Earth, and will replace them in the current channel mix, while BBC Nordic+, a new on-demand service, will enable viewers to delve deeper into the BBC shows they enjoy from the linear channel and discover new favorites.
With a long-standing history in the five Nordic market, the new channel and on-demand service have been borne out of research into local audiences tastes and the content they most enjoy. They will offer a tailored line up of the brightest factual and feel-good entertainment series from the BBC, making it easier for Nordic audiences to find their favorite programmes and to discover new shows.
"We at BBC Studios want to show audiences in Norway, Sweden, Denmark, Finland, Iceland that we care about what they love to watch. We have delved into Norwegian/Swedish/Danish/Finnish/Icelandic viewing habits and handpicked shows that we know our audiences love with exciting new additions in the entertainment and lifestyle space, broadening our content mix and the opportunity to appeal to a wider and diverse audience. The introduction of BBC Nordic+ will also mean that viewers have one BBC branded destination both on their television and on-demand,” said Arran Tindall, Senior Vice President Key Markets at BBC Studios.
● NEW CONTENT PARTNERSHIP WITH SNAP
Meanwhile, BBC Studios also announced a partnership with Snap to host made-for-mobile, short-form content on Snapchat Discover. BBC Studios will publish highlights and behind the scenes content from motoring entertainment show “BBC Top Gear” and all the action from the residents of Albert Square with soap “EastEnders” on Snapchat.
New channel “Funny Parts” will also get its Snapchat debut. “Funny Parts” exposes the best comedy and entertainment from BBC Studios, focusing on brand new short-form content, and clips of the funniest moments from a rich catalogue of comedy, including “This Country,” “Inside Number 9” and “The Young Offenders.” Digital-first commissions from the channel include “Hack Attack” and “Little Rants.” The content deal also includes shows from BBC Earth, the home of BBC Studios’ world renowned science and nature content, showcasing the best from the archives alongside original commissions with Snapchatters in over 20 countries able to watch new content each week.
“We are thrilled to continue strengthening our partnership with BBC to bring great entertainment content to Snapchat. This partnership continues our commitment to bringing Snapchatters their favorite shows, tailor-made for mobile - whether that is watching goals and behind the scenes content from your favorite sports team, catching up on your favorite TV shows or news stories from trusted publishers - Snapchat Discover is one of the fastest ways to be entertained, inspired and informed. As our slate of UK broadcasters continue to grow, we look forward to bringing these fan-favorite TV shows from BBC Studios to millions of Snapchatters,” commented Lucy Luke, Head of UK Partnerships at Snap.
Jasmine Dawson, SVP for Digital Consumer Engagement at BBC Studios, added: “We are very excited about this partnership which provides a great opportunity to engage with the Snap community and reach audiences on a new platform. BBC Studios’ brands and shows are followed by millions and seen by billions, and this partnership will support our growth strategy to diversify our reach, engagement and revenues. We are looking forward to beginning a valuable new partnership and bringing our content to new audiences on Snap.”
The introduction of BBC Nordic+ will also mean that viewers have one BBC branded destination both on their television and on-demand.” Arran Tindall Senior Vice President Key Markets at BBC Studios