Channel 4 and Snap have extended and enhanced their long-term partnership to continue bringing the best Channel 4 programming to Snapchatters. Moreover, Channel 4 announced the launch of new FAST channel MAFS Live.
In August 2022, Snapchat decided to discontinue all investment in its content production entity. Ampere Analysis looked back on the company’s journey in commissioning vertically-shot Originals for its platform.