mpa - Latest news Search results for mpa

USA: 25% of SVOD users use someone else’s credentials 6 SEP 2024

Trends

USA: 25% of SVOD users use someone else’s credentials

A new research by the Hub, revealed the effects companies’ enforcement efforts appear to have had on password sharing, resulting in a modest downward trend.
Great Island pens deals with Irish writers Richie O’Connell and Joshua Kenny for two original series 5 SEP 2024

Deals

Great Island pens deals with Irish writers Richie O’Connell and Joshua Kenny for two original series

As an independent Irish production company creating original content for global audiences, Great Island has been granted funding from Screen Ireland which will see the development of "People Do Bad Things" and "Headcase", specifically boosting support and opportunities for Irish screen writing talent.
PGS and Gropp Consultancy join forces to distribute animated series in German-Speaking Territories 5 SEP 2024

Distribution

PGS and Gropp Consultancy join forces to distribute animated series in German-Speaking Territories

The companies will distribute “The Jungle Bunch” and “Miss Moon.”
Sphere Abacus secures a raft of sales throughout the CEE region 5 SEP 2024

Deals

Sphere Abacus secures a raft of sales throughout the CEE region

The company highlighted that Central and Eastern Europe have always offered their audiences accessible factual programming covering a multitude of diverse subjects. Some of the countries in question were Croatia, Slovenia, Bosnia and Herzegovina, Serbia, North Macedonia, Montenegro, Bulgaria, and the Czech Republic.
Has the time come for B2B CTV ads? 5 SEP 2024

Trends

Has the time come for B2B CTV ads?

A new report by Research Mountain revealed B2B ads are becoming more present on CTV, and what challenges do creatives face when creating appealing campaigns.