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The streaming service will be integrated with the Apple TV app, through which customers can watch more than 7,500 hours worth of shows, movies, and on-demand programming for free, or purchase Peacock Premium, which features more than 15,000 hours worth of content, for USD 4.99 a month.

The service offers a free trial of 7,500 hours worth of movies and shows, and based on the ad format selected by the user, can cost up to $10 per month. Peacock will hold exclusive streaming rights for the 2020 Universal film slate, but may have to delay some of its original programming into 2021. NBCUniversal hopes to reach 35 million subscribers on the platform by 2024.

The new launch sponsors, which include Capital One, L’Oreal, Molson Coors, Subaru, and Verizon. The platform can be free or cost up to $10 a month and will have five minutes of ad loads per hour or less, depending on which ad setting is chosen.

During its investor day, the company unveiled ad plans for its new streaming service, along with the first batch of sponsors: State Farm, Target, Unilever, Eli Lilly and Apartments.com.

NBCUniversal is considering a $10-per-month fee for an ad-free version of its upcoming streaming service, and $4.99 for a version with limited advertising.