The announcement was made by BIG Media co-Founders Jon Loew, Danny Wilk, and Martin Kaše, along with ZDF Studios’ Director of Unscripted, Nikolas Huelbusch. The 2025 output deal will include multiple series, with a guaranteed minimum of 18 hours.
Sejdiu’s enhanced role will see him take on responsibility for overseeing the development of major unscripted projects, working closely in collaboration with genre HoDs, commissioners and the indies pitching them. He will also be tasked with identifying new opportunities for development across the slate.
The executive will still report to Laura Lancaster, Head of Co-Pro Television and Ongoing Series, while Tara Erer, Head of Northern Europe Originals, will now see her development slate going through Lieber.
He will oversee all physical production for the company’s U.S. unscripted studio, including pre-production, budgeting, production, and post-production for development projects and active productions.