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KC Sulivan was appointed as President and Managing Director. Together with Andrew Mortimer, named Senior VP of global partnerships, he will give brands access to an intelligence lab's technology and research, among other assets.

The multi-year pact will supply the platform with a slate of more than a dozen new originals and returning short-form shows. The app receives an average of 229 million users daily.

The network plans to air this fall, for its 2020-2021 season in hopes of restructuring its programming. NBCUniversal Global Distribution covered the international distribution of the series on behalf of Sky Studios.

The new video service is up against Netflix, Disney+, Disney’s Hulu, NBCUniversal’s Peacock, and other streaming giants. It will include everything on HBO plus hundreds of additional titles, including the complete runs of popular TV shows, more than 2,000 movies.

NBCUniversal will be trimming ad loads on news programming by two minutes and eyeing a reduction of 15-second ads. The partnership will help companies create a new advertising solution and give gives marketers access to the all of the premium content and advanced advertising capabilities that each brings to market.