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The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.

According to data from Parks Associates, streaming bundles provide a 22-point boost to NPS for internet service providers.

The newly combined SquareOne entity will boast a library consisting of over 1,200 titles such as "Drive," "Intouchables," "The Olympus Has Fallen," "The Hitman's Bodyguard," "Imitation Game," "Lone Survivor," "Book Club," "Transporter 3," "King Richard," "Maurice the Tomcat" and the recently released "One Life."

Brought to life by executive eroducers Lex Borrero and Santiago Zapata, the limited documentary series will offer an In-depth look Into the eigmatic life of one of the most remarkable race car drivers in history.

New performance-driven advertiser solutions unveiled to include direct access across CTV and Mobile Ad inventory where users get news and Olympics content.