The agreement aims to build relationships with Southeast Asian creatives and engage with Asian viewers. myco also announces a fund of $100,000 dedicated to filmmaking in the region.
In addition to bolstering its ambitions in Europe, the company will also launch Piccadilly Pictures APAC, a new content investment fund headquartered in Singapore for the pan-Asian region.
In completing the deal, BBC Studios bought out the minority stake in Voltage that C4 Growth Fund had since 2015. BBC’s commercial arm has a long-standing relationship with Voltage TV, founded in 2013 by Sanjay Singhal and Steve Nam.
Kate Norum will be responsible for driving BBC Studios Productions’ ad-funded programming business in collaboration with the Factual and Formats teams, as well as developing new digital routes to market.
Cheaper ad-funded tiers like the ones Disney+ and Netflix will launch by the end of this year could prove an effective way for families to reduce their spend on video services, Ampere Analysis noted in its latest report.