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Welsh will lead Boat Rocker’s brand strategy and partnerships, licensing, and content marketing initiatives across the company’s scripted, unscripted, and kids & family studio divisions.

Globally distributed by Banijay Rights, the emotionally-driven series has sold to markets including France, Australia and the US. The news comes as Göteborg Film Festival TV Drama Vision gets under way.

Produced by Larue Entertainment, the program was acquired by GRB Media Ranch’s distribution and acquisition executive Liz Levenson.

The deal includes an initial 14 hours of content that will be exclusive to NTV in Germany, including two new series currently in production at Big Media: "Has#tag Homicide" and "Breaking News/Decoded."

Other potential changes include allowing the BBC to introduce advertising, implementing a separate tax on streaming platforms, or requiring BBC radio listeners to contribute financially.