Formerly known as IMDb TV, Freevee is a free streaming video service with thousands of premium movies and TV shows, and will include also Gusto culinary shows from now on.
The region will have 139 million gross SVOD subscriptions by 2027, up from 75 million at the end of 2021. Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+, and HBO will account for 90% of the region’s SVOD subscriptions.
The multi-year deal will grant the company exclusive rights to offer the content across more than 300,000 sports bars, restaurants, hotel lounges, casinos and sports books, retail shops and services.
The show, co-produced by Amazon Studios and BBC in association with All3Media International, is developed for BBC Two and BBC iPlayer in the UK, and Prime Video in the US, Canada, Australia, and New Zealand.
The three-year agreement between Nielsen and Amazon serves as the first of its kind to include a streaming service in Nielsen's National TV measurement service.