Up to 1.400 games from the world’s best ice hockey league will be shown on Viaplay every year until 2027, alongside 12 high-impact live events from Europe’s leading MMA promotion annually until 2025.
Willem Pruijssers, CEO of the global distributor, explains how was the evolution of the company since its foundation and anticipates the launches for MIPTV 2022.
Despite some high-profile sport events and worldwide news, viewing in February 2022 was down 5.7% from January, and below the 5% average over the past five years, according to Nielsen data.