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Nicole Carneo, General Manager of The Kitchen Brazil will be present at the market and to join at the conference by Aníbal Munhoz, President of The Kitchen Brazil, and Ana Paula Marçal, Production Coordinator for The Kitchen Brazil.

The title was commissioned by Leanne Clarke for ITV Entertainment and produced by independent production company Yeti.

Three finalists from each category will have the opportunity to present their ideas during live pitching, a chance to win a €5000 prize, and engage in fully funded trips to similar events in Europe as part of a market exchange program with the purpose of further promotion and sale of their project.

Up to 10 projects will be shortlisted and selected to present a live pitch to the international business at Content London on 29 November.

“Bluey: Let’s Play” is free to download and gives free access to locations such as the kitchen and backyard, as well as characters Bingo and Bluey. Paid subscribers will be given access to more characters and locations.