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Experts from ITV, Fremantle, Banijay, and BBC Studios explain the most effective strategies for a business model that gains more value for global producers and distributors.

“Double the Money” was commissioned for the first time outside the UK by WarnerBros Discovery’s Max in Denmark, “The Perfect Picture” Commissioned by SVT1 Sweden, taking the format to its seventh country.

As part of the deal, ITV Studios has also acquired a majority stake in the Belgium-based production services company Happy Duck, which services Eagle Eye’s global slate.

The exec will take the lead on developing, financing, and producing the company’s scripted content in the territory. She has employed her extensive network and strong connections across the industry to grow an impressive slate.

The show will be produced by Whisper North and hosted by Mel Giedroyc. The format deal was brokered by Laura Burrell, Vice President, International Formats, Paramount Global Content Distribution.